India claws back BPO business from arch rival Philippines
Summary: India has watched a large exodus of BPO business to the Philippines thanks to the country’s more employable youth who are equipped with fluent English and perfect American accents. Now, however, companies are beginning to migrate back due to a greater need for integrated tech services
Today, technology is the great enabler for pretty much every kind of business proposition being schemed. However everyone is more or less also aware of how brutal the rapidly evolving world of technology can be on the fate of existing businesses—something I wrote about here when looking at the future of Xerox through the lens of the diverging fortunes of Kodak and Fuji. In India, the trajectory of former phone tzar and India’s most beloved handset maker Nokia illustrates this example more poignantly than any other company. But for an entire industry to go up in smoke almost overnight is surreal – and that’s exactly what seems to have happened to India’s Business Process Outsourcing Industry, especially its voice based businesses.
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